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We
approach projects by making use of our Marketing Audit Process.
With this audit we have a road map for recommendations that
will achieve maximum results. Our Marketing Audit is divided into
three key phases.
DISCOVERY: (Includes investigation and research) We compile existing market research summaries if available Evaluate competitors List current communication cues. Build a matrix of brand/category attributes Evaluate competitors messages Define target audience decision behavior (Needs/Wants/Perceptions/Where/When/Why) Build a profile of strengths, weaknesses and opportunities BRAINSTORMING: Involves pulling the project apart to look for key objectives and opportunities. Establish hierarchy of communication objectives. Look for opportunities to add value by identifying solutions that bring results beyond client expectations. RECOMMENDATIONS: Recommendations are provided for your specific project. |
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